Fox Sports en Español Goes Wireless With Copa Libertadores.
February 8, 2005
Fox Sports en Español has launched Fox Sports Copa Movil, a suite of mobile products and services allowing fans to get in on the action of the Copa Libertadores, the most prestigious club soccer tournament in the Americas.
Fox Sports Copa Movil initially will be available in the United States and Brazil, and soon to subscribers in Mexico and throughout Latin America.
Fox Sports Copa Movil will include personalized score alerts, exclusive ringtones, mobile wallpapers, on-air polling, and mobile video services. Copa Movil will be promoted throughout the tournament with in-game broadcast messaging and 30-second promotional spots on the Fox Sports en Español and Fox Sports Latin America networks.
“The passion inspired by the Copa Libertadores, combined with the strength of Fox Sports in broadcasting throughout the Americas, make Fox Sports Copa Movil a premier product offering,” said David Sternberg, General Manager of Fox Sports International. “We considered several potential partners, and chose Proteus because they share our standards of excellence and provide us with a turnkey solution for messaging, personalization, games and video.”
“As the number of data capable mobile devices grows, media consumption will continue to evolve as these devices offer more content choices and personalization to consumers,” said Craig Shapiro, Vice President, Business Development for Proteus. “Both Proteus and Fox Sports are pioneers in this area, and together, our work is setting the standard for the multi-platform entertainment marketplace of the future.”