Turbulence In Miami.

Turbulence announced the launch of the agency, Tom Moleta, welcomed partners, José Reyes, Creative Director and David Jacobson, Strategic Planner. Creative Director, José Reyes, formerly Group Creative Director at Zubi Advertising, will oversee all creative work for the agency. Strategic Planner, David Jacobson, formerly with TBWA\Chiat\Day Advertising in Los Angeles and New York, will work with clients to determine and enhance their strategic direction.

Tom said, “The elements that made us successful over the past years will continue to distinguish us from other agencies. Our respective backgrounds and philosophies toward advertising enable us to take the next step. We intend to pursue new business immediately, seeking local and national clients that share our bold approach toward producing great advertising.” Turbulence, with billings of around $4 million, will retain all of Gaby & Moleta’s clients, including The Collection in Coral Gables.

“What sets Turbulence apart is its focus on the culture and creativity — the elements that make clients happy and agencies special. Advertising is no longer about communicating to Anglo or Hispanic or African-American consumers. Some consumers speak English, some speak Spanish, but language has nothing to do with great ideas,” says Creative Director, José Reyes. “Some clients may not be ready for Turbulence, and that’s ok with us. We want to focus on clients who understand the importance of creativity to solve business challenges.”

“Turbulence is about change. It is about understanding consumers and formulating ideas that connect with them at every opportunity,” continues David Jacobson, Turbulence’s Strategic Planner. “It is about developing ideas and creating advertising that changes the way people think about your brand, builds strong relationships and grows business.“