Cárdenas Marketing Launches ‘Actívate 2006’.

Cárdenas Marketing Network, Inc. announced the launching of a massive campaign, Actívate 2006, designed to educate Hispanics on nutrition, health, and well being.

The announcement was made today by Henry Cárdenas, CEO/Cárdenas Marketing Network. “Activate is a mobile marketing campaign designed to educate Hispanics in the United States on health, nutrition, and wellness. It is aimed at informing Hispanics about the dangers of obesity, diabetes, and breast cancer. Through sponsorship opportunities, Activate will provide a vehicle for offering products and services to promote well-being and healthy lifestyles”, said Cárdenas.

This campaign targets Hispanic families and consumers between the ages of 18 and 45 years. Its objective is to provide the information and the necessary resources to help the Hispanic community achieve a healthier status.

Actívate’s self-contained mobile unit will reach the leading U.S. Hispanic markets using different strategies to get the message to its targeted audience. These strategies will include free services and events such as live presentations featuring artists, sport celebrities and other prominent Hispanics. Celebrities participating in Activate events may include stars such as Sofía Vergara, Eduardo Verástegui, Alexandre Pires, Ana Guevara and Jorge Campos, among others. The public will have the opportunity to interact with these celebrities and share their personal testimonies.

Other strategies will include the presentation of video classes, health screening and consultations, conferences, and interactive displays, where the public will have access to information on different products and services related to the health and well-being industries. It will also offer tips about nutrition, healthy recipes, and discount coupons. Complimentary exercise classes including yoga, aerobics and kickboxing will also be offered.

In 2006, Actívate’s self contained mobile unit will visit the most popular Hispanic live events in key locations, such as Houston, Dallas, Phoenix, San Antonio, Los Angeles, Las Vegas, Miami, Chicago, New York, Washington D.C., El Paso, San Francisco, San José and San Diego.