got milk? Launches www.2424leche.com.

The National “got milk?” campaign is launching its first Spanish language web site, http://www.2424leche.com. The site will provide users with the most up to date information on milk’s benefits and the famous got milk? campaign. The new site includes many great interactive features to make learning about milk a fun experience, while helping fight the battle against obesity.

The comprehensive site offers resources to educate the Hispanic community on why it’s important to include 24 oz. of milk every 24 hours as part of a healthy diet. It includes information from recent studies that suggest that lowfat or fat free milk, as part of a reduced calorie diet, can help you achieve a healthy weight. The site features various sections offering advice from experts like Dr. Aliza, a nationally recognized Hispanic medical health expert and correspondent for Univision. It also provides a look at the most recent milk mustache celebrities such as Giselle Blondet, Veronica & Christian Castro and Miss Universe 2003, Amelia Vega, including the exciting behind the scenes pictures and videos of their photo shoots.

“The launch of 2424leche.com will help educate Hispanic moms and their families about milk’s new role in keeping their weight under control by including the recommended 24 oz. of milk every 24 hours through fun recipes and health tips, while providing nutritional information to encourage their families to continue to drink milk as a means to keep healthy,” said Kurt Graetzer, CEO of the Milk Processor Board.