Movida Wireless Service Launches.
January 28, 2005
Movida Communications, Inc. announced that it has teamed with the Cisneros Group of Companies, Sprint and Wal-Mart to provide nationwide wireless voice and data services to the U.S. Hispanic market. Movida is the nation’s first Mobile Virtual Network Operator (MVNO) to offer pay-as-you-go wireless communications services specifically targeting the more than 40 million Hispanics living in the United States.
Movida will provide wireless voice and data communications using the Sprint nationwide wireless network, with rate plans that cater to the needs of the domestic Hispanic market. Through its arrangement with Wal-Mart, Movida plans to sell Movida-branded handsets and cards in Wal-Mart stores in select markets as well as other retail locations in the first half of 2005. Following its initial launch, Movida intends to offer added-value features and services that are both culturally and geographically relevant to Hispanic consumers, many of which will be provided through its relationship with its primary
investor Cisneros.
“Movida is about understanding Hispanic consumers and offering them products and services that help them stay connected – both with their friends and family as well as their culture,” said Anthony V. Montoya, President of Movida. “We’ve built the perfect alliance to successfully reach this segment.
