Unilever Foods Expands Relationship With Mosaica.

Mosaica has been named by Unilever’s Foods North America business unit as its advertising agency of record for the Hispanic market. Mosaica will be responsible for all aspects of Hispanic strategic planning, advertising creative development, production and media planning for all of Unilever’s foods brands, including Hellmann’s, Knorr, Ragu, and Shedd’s Spread Country Crock. Mosaica has been handling Hellmann’s and Shedd’s Spread Country Crock since 2002.

“These brands are icons in Hispanic households across America and almost all of Unilever’s brands have significant presence in Latin America,” said Fernando Fernandez, Sr. VP, General Manager, Mosaica. “This is the most rewarding kind of new business win, because it comes from an already satisfied client partner.”

“Mosaica showed great strengths in creative and media management, ultimately becoming our choice for an enduring partnership that we are looking forward to build together,” said Ricardo Martinez, Unilever, Director, Multicultural Marketing at Foods NA.