Cancela Launches Hispanic USA.
January 7, 2005
“Hispanic USA Inc is now officially open for business”, declared its Principal, Media Pioneer Jose Cancela.
Hispanic USA Inc was founded on the premise that there is still a lot of confusion as to how to market to Hispanics in the U.S.A. There is no doubt today that there exists a “market within the market”. Unfortunately, the information is sometimes so overwhelming, conflicting and voluminous that many times the tendency is to preserve the “status quo”, and do little or nothing as it relates to marketing to this ever growing population. The mission statement is very clear.
Our mission is to make it easy and profitable for our clients to understand and market to Hispanic USA, by providing direct insight accumulated over 25 years of hands on experience in the National Hispanic market
To help make it easy, Hispanic USA Inc has developed an exclusive presentation titled “The Power of H, Seven Easy Ways To Understand Hispanic USA”.
“We are not an Ad Agency, a Research Company, a Creative Shop or a P.R. Firm, but rather a Resource Firm. We come in and undertake a needs assessment, then devise an Action Plan to meet your goal(s). It may mean helping to find a full-blown Ad Agency; a P.R. Firm; a Research Company; a highly experienced Creative Team; or just providing you with an overview of the issues”. Stated Mr. Cancela, a 25-year veteran of the Hispanic Media Sector.
