BK Launches ‘Un Día A Tu Manera’.
January 2, 2005
Pilar Montenegro and Obie Bermudez teamed up to launch a month-long Burger King consumer promotion, A Day Your Way”(Un Día A Tu Manera). The promotion includes a consumer sweepstakes with prizes of up to $10,000 in the form of a FNBO gift card. As part of the promotion, Pilar and Obie will make special appearances at select Burger King restaurants in major markets during the month of February.
Pilar Montenegro and Obie Bermudez are the first Hispanic celebrity spokespersons to endorse a consumer marketing campaign for Burger King Corporation. TV and radio ads will feature the duo asking for their Original Whopper sandwiches made “their way”.
