Chavez – VP Of PR @ La Agencia de Orci.

La Agencia de Orci & Asociados has appointed Stephen Chavez as Vice President, Director Of Public Relations. In this newly created position, Chavez will oversee Orci PR, the public relations and community events arm of La Agencia de Orci & Asociados.

Chavez joins Orci with 15 years experience in consumer and public affairs. During his career he has managed award-winning national Hispanic communications strategies for major brands, including The Coca-Cola Company, McDonald’s Corporation, Target Stores, Kraft Foods and Anheuser-Busch Companies. On a regional level, he has directed public relations programs for Southern California Edison, La Opinion, Washington Mutual and KCET-TV.

Starting his career in journalism, Chavez worked as reporter for The Los Angeles Times, Orange County edition and The Morning Call in Allentown, PA.

“Stephen brings a unique blend of creativity and solid strategic thinking to Orci, ” said Dilys Tosteson Garcia, La Agencia de Orci COO. “His background in corporate relations and consumer marketing, as well as his involvement in the Los Angeles community, makes him uniquely capable of executing Orci’s proprietary Share of Heart TM marketing methodology.” Chavez serves on the Board of Directors for the Public Relations Society of America, and is past-President for the Hispanic Public Relations Association He founded the Pico Rivera Peace Project, a youth violence prevention program, and is a member of the California Chicano News Media Association.

“It’s a tremendous thrill to join an organization like Orci, which understands the measurable value in community oriented programs and promotions,” said, Chavez. “Such initiatives genuinely aid the community and consequentially earn our clients the right to build a relationship between their brand and the Latino consumer. It’s a true pleasure to work with people who not only get that methodology, but invented it.”