Edmunds.com Launches Spanish Multimedia Car Buying Guides.

Edmunds.com has launched a Spanish language version of its 2005 New Car Buying Guide, available for free at http://www.edmunds.com/spanish/buyguide/guide.html. This launch represents Edmunds.com’s first venture into the Spanish language market.

The Spanish multimedia buying guide consists of 98 pages of content, 55 photo galleries and 38 feature videos in Spanish. The content pages include reports on the new cars and trucks of 2005, an overview of each vehicle type, and a list of new models with links to full model summaries, including pros and cons. The photo galleries display each vehicle from a variety of angles.

The consumer experience is further enhanced by the videos, which are each approximately two to three minutes in length. Each video showcases a specific model, including action footage as well as an overview of the vehicle’s features. The videos are offered at low bandwidth for dial-up modems with speeds of 56.6k or less and high bandwidth for DSL, cable modems and dedicated T-1 and T-3 lines.

“Sixty percent of online Hispanic households that bought a car in the last three years researched vehicles online,” said Matthew Kumin, General Manager of Edmunds.com Media Properties. “We recognize the importance of serving Spanish language consumers in the way they are most comfortable.”