Woodie – Director of Multicultural Sales @ Comcast Spotlight.

Comcast Spotlight, the advertising sales division of Comcast Cable, announced that Phillip Woodie has been named director of multicultural sales. He will lead the company’s efforts to help advertisers utilize the power of spot cable to target multicultural markets. Woodie is based in Comcast Spotlight’s New York headquarters.

Woodie is charged with working closely with clients to expand Comcast Spotlight’s multicultural division, created to meet the increasing demand from local, regional, and national advertisers to reach these growing population segments. He will promote the company’s offerings among national agencies and advertisers and coordinate multicultural marketing efforts with ad sales executives across Comcast’s footprint, including 22 of the top 25 DMAs. He also will work closely with the multicultural office of National Cable Communications (NCC), the nation’s largest spot cable advertising representation firm partly owned by Comcast Cable.

“It is necessary for marketers to reach multicultural markets,” said Andrew Ward, Vice President of Strategic Alliances at Comcast Spotlight. “Phillip’s new role signifies our dedication to helping clients use our programming, technologies, research and marketing to tap the multicultural audience and their purchasing power that resides in cable households.”

Woodie most recently served as president of sales and marketing and Azteca America, where he was responsible for the launch and development of the sales and marketing office of the new Spanish-language network. Prior, he was chief sales and marketing officer at Technology Communications Network, senior vice president of national sales at Univision Television Network, and he spent almost 12 years in ad sales at ABC-TV. He started his career at Cox Communications.

“Comcast Spotlight can offer a unique and effective medium for reaching ethnic markets,” said Phillip Woodie, director of multicultural marketing. “I am excited to help clients and agencies take advantage of our expansive programming, innovative products such as Adtag and Adcopy to tailor messages for population segments, broadband, and VOD, which only cable can offer.”