Univision Dismisses Lawsuit On Nielsen LPMs.

Nielsen Media Research and Univision Communications, Inc, announced that Univision has dismissed litigation that sought to halt Nielsen’s use of Local People Meter (LPM) service in Los Angeles, and Nielsen has withdrawn its motion against Univision under California’s Strategic Litigation Against Public Participation (SLAPP) statute.

LPMs, which measure TV ratings electronically, have been used in Los Angeles since July 8, 2004. The Media Rating Council, which independently audits ratings systems, has conditionally accredited Nielsen’s LPM systems in New York, Los Angeles and Chicago and fully accredited Nielsen’s LPM system in Boston. In 2005, Nielsen will introduce Local People Meters into Philadelphia, Washington, DC, Dallas and Detroit; and will launch the service in Atlanta in 2005.