Sí TV Spotlights World AIDS Day.

Seeking to reach young Latinos not only with cutting-edge lifestyle and entertainment programming, but with information that might have a substantial impact on their lives, Sí TV has partnered with the Latino Commission on AIDS and Cable Positive, the cable and telecommunications industry’s AIDS action organization, to raise viewer awareness of the issue in connection with World AIDS Day on Dec. 1st.

While running PSAs by the Latino Commission on AIDS and Cable Positive in primetime, the nine-month-old cable channel will also air special episodes of “The Rub” and “Breakfast, Lunch, and Dinner” every three hours between 11am -11pm on World AIDS day.

“The Rub,” a studio talk show examining topics related to sex, love, and relationships with a reputation for being refreshingly blunt, tackles the topic by bringing in Vanessa Talamantes, Los Angeles County Commissioner for HIV Health, to deflate myths about the disease and answer audience questions. The show also features a powerful interview with a young Latina activist living with HIV who shares her story and what it’s like living with HIV.

On Sí TV’s latest original series, “Breakfast, Lunch and Dinner,” where hot-button topics are posed to patrons at restaurants during breakfast, lunch and dinner, hosts Neil Saavedra and Idalis De Leon will ask such provocative questions as: Should the U.S. government do more about AIDS here, rather than sending money overseas? Do people still think AIDS is a gay disease? Would you donate an organ to an AIDS patient, or prefer it go to someone else? Why is the fastest growing demographic with HIV infection inner-city teenage girls?

“HIV and AIDS are serious diseases that impact our community disproportionately,” stated Sí TV co-founder and chairman Jeff Valdez. “Because this disease affects us adversely, we are deeply committed to raising awareness to try and make a difference.”

Christopher Lanier, Director of Development at the Latino Commission on AIDS stated, “We commend Sí TV for recognizing the need to address the AIDS problem specifically in the Latino community. This crucial issue does not get nearly enough attention or resources devoted to it.”

Steve Villano, Cable Positive President and CEO, noted, “Sí TV’s involvement in World AIDS Day is essential in getting the word out to young Latinos who are one of the largest groups contracting HIV today. We are pleased that Sí TV is taking a proactive stance in raising awareness about the disease.”