November Sweep Starts Of With A Bang!

Univision Communications Inc. announced that both the Univision and TeleFutura Networks reached significant milestones in the first two weeks of November, starting the competitive Sweep period with extraordinary results. During the week of November 8, the Univision Network delivered its highest primetime Hispanic Adult 18-49 audience ever. The TeleFutura Network was the #2 Spanish-language network in total day (7:00 a.m.-2:00 a.m.) during the week of November 1, delivering more Hispanic Adults 18-49 and 18-34 than Telemundo.

Univision Network Highlights

After obtaining unprecedented audience levels during its November 2nd election night coverage, the Univision Network delivered its highest ever primetime audience levels during the week of November 8, attracting more Hispanic Adults 18-49 than the combined primetime audiences of ABC, CBS, NBC, FOX, WB and Telemundo.
These results were due in large part to Univision’s highly successful epic novela “Amor Real” (True Love), the premiere of its new celebrity reality show “Lo Veremos Todo con Niurka y Bobby” (Life with Niurka and Bobby) and the broadcast of “Premios TV y Novelas 2004” (TV & Soap Opera Awards 2004), one of the most important Hispanic entertainment events of the year.

TeleFutura Network Highlights

During the week of November 1, the TeleFutura Network gained ground in its quest to become the #2 Spanish-language broadcast network overall, as it outdelivered Telemundo’s total day ratings by the largest margins ever. TeleFutura attracted 10% more Hispanic Adult 18-49 viewers and 48% more Hispanic Adult 18-34 viewers than Telemundo, making it the #2 Spanish-language broadcast network that week, only behind Univision.

TeleFutura also significantly outdelivered Telemundo among Hispanic Adults 18-49 in early morning, daytime, weekend daytime, late fringe and weekend primetime, in addition to two hours of weekday primetime (7:00-8:00 p.m. and 10:00-11:00 p.m.), during that week.

TeleFutura’s #2 status that week was fueled by the strong performance of the Network’s unique programming, with three of these shows turning in their best results ever. Popular talk show “Monica,” smash family novela hit “Amy, La Nina de La Mochila Azul,” and blockbuster game show “100 Mexicanos Dijeron” all achieved their highest individual ratings levels in history, in addition to the highest ever ratings levels for their respective time periods.
These impressive numbers demonstrate the importance of Spanish-language television and the growing popularity of the Univision and TeleFutura Networks among Hispanic viewers.

Source: Nielsen Television Index and Nielsen Hispanic Television Index.