Shoe Carnival @ Adamson Advertising.
October 24, 2004
Adamson Advertising has been named agency of record for Evansville, Ind.- based Shoe Carnival, Inc.. Shoe Carnival is a retailer of value-priced footwear and accessories with 257 stores in 96 U.S. markets.
Adamson will begin work on the account for the 2005 fiscal year. The agency will provide a complete brand development program for Shoe Carnival. Adamson will handle all advertising creative work, media planning and broadcast buying, point-of-sale displays, and other in-store elements in all of Shoe Carnival’s markets.
“Adamson presented a very exciting branding campaign for Shoe Carnival that is a great fit for our strategy and vision for the future,” said Shoe Carnival President and CEO Mark L. Lemond. “Adamson’s strategic thinking, and unique creative execution will be great assets to Shoe Carnival.”
“Shoe Carnival has a tremendous brand with enormous potential and we are very excited to have the opportunity to work with this fine company to help grow their brand,” said Adamson Advertising President Norman Berger.
