Proterra Wins 2004 LMA Award.
October 24, 2004
Proterra Advertising and State Farm recently won the award for Best Multicultural Advertising Campaign at the 2004 Latino Marketing Awards (LMAs).
The award was formally announced at the 2004 LMA Gala in Los Angeles on November 4. One of the most prestigious Latino marketing competitions in the United States, the LMAs attracts entries from the country’s leading marketing and advertising agencies.
Proterra Advertising was selected for the award from more than 80 entries and was recognized for excellence and effectiveness in work targeting Latinos inside the United States.
“We are thrilled to be honored in this important competition,” said Lisa Sanchez, Principle of Proterra Advertising. “It’s a true testament to the creativity and cultural insight of our talented staff, as well as State Farm’s commitment to serving the diverse Latino community.”
The 2004 award marks the second time Proterra has been recognized by the LMAs. The agency won Best Nonprofit Brochure in 2003 for its work for Mothers Against Drunk Driving.
