American Latino TV Tops Charts In LA.

American Latino TV (ALTV), a new nationally syndicated, half-hour culture and lifestyle television series that debuted in October, has won its time period in Los Angeles, two weeks running and heading into the all important November sweeps. American Latino airs on flagship KABC 7 in the coveted timeslot of Sunday at 12:30 AM following the off net syndication run of “The Practice”.

On October 31st, the program dominated with an all time high of a 2.0 NSI (general market) Nielsen household rating and a walloping 13 share, leading all programs during that time period and more than doubling the share of the nearest competitor. American Latino improved upon the lead in Household share of “The Practice” by almost 10% improving from a 12 to a 13 share, demonstrating an ability to bring a new audience to affiliates. The show further displayed its dominance in L.A. by ranking first for ALL major demographics including Persons, Males and Females ages 18-34, 18-49 and 25-54, beating all the other programs in the time period.

The show, which targets the largest untapped market today, young, U.S.-born Latinos (over 60% of all U.S. Latinos), has helped solidify AIM Tell-A-Vision’s position as the leader of English television programming for U.S. Latinos. In addition to American Latino, AIM Tell-A-Vision produces and distributes Latin Fuze, a weekly half hour program targeted to Latin males and Sonidos, a series of quarterly music specials.

The shows are produced by the production team of Robert Rose and Renzo Devia of Maximás Productions and are distributed by the newly formed AIM TV Distribution with offices in New York and Los Angeles.