2005 Marketing To U.S. Hispanics & Latin America In Miami.

This powerhouse of information and networking attracted over 350 attendees last year. With the continued boom in the U.S. Hispanic market, cross-border marketing growth, and the proliferation of Latino media and new media channels, find out why this year’s agenda is on the top priority list of major Fortune 1000 companies:

11th Annual Marketing to U.S. Hispanics and Latin America
January 24-27, 2005
Wyndham Miami Beach Resort
Miami Beach, FL

The wide range of new and provocative sessions will include:

– Sergio Bendixen’s analysis of the “Hispanic Vote” in the 2004 Elections and insights for marketers
– “Lost in Translation – Exporting your message across cultural borders” by Draft New York’s Laurence Boschetto and Larry Harris
– GMAC Corporation’s case study on segmentation
– Volkswagen America’s quest for Hispanic drivers
– NBA and Motorola’s partnership strategies
– Citibank’s credit cards and the Hispanic market: a case study
– Jeff Valdez on the importance of English programming for Latino marketing
– Monica Gadsby on future Hispanic media trends
– Sony’s Irving Plonskier Cross-border expansion strategies for multinational brands
– Carlos Santiago on Brand Prioritization and market opportunity
– Internet usage of Hispanics
– Cross cultural strategies: an anthropological lens by Rita Denny and Patricia Sunderland
– Research Ace Dr. Korzenny unravels a customized poll among agency heads on “2005 Advertising and Marketing Strategies”
– Pre- and Post- conference workshops on research and predictive modeling and segmentation tools

Meet Senior Decision Makers from:

Cadbury Schweppes (Clamato)
Cingular Wireless
Citi® Cards (Citibank NA)
GMAC
Miami Heat
Motorola
Volkswagen of America
NBA Latin America
Schieffelin & Somerset Co.
Sony Pictures Television International
Warner Bros.

BONUS FEATURE on Creativity

This year’s agenda will also feature seven award winning creative directors whose work has built success stories for their clients. Hear from:

— Creative on Demand
— Dieste Harmel & Partners (San Antonio, Texas)
— Vidal Partnership (New York)
— DMDDB (Miami)
— LatinWorks (Austin, Texas)
— C.O.D. (Miami)
— Casanova Pendrill
— Zubi Advertising (Miami)

For more information at http://www.srinstitute.com/emaildelivery.cfm?web_id=300&webpageid=3534&prioritycode=DMR004909&k=