Fórmula Latina Debuts On Florida Shelves.
October 15, 2004
JossClaude Products, makers of Fórmula Latina announced that the Winn-Dixie grocery chain is the newest retail outlet to begin selling its flagship brand of professional hair care products designed exclusively for Latinas. Winn-Dixie now carries the line in 450 select stores in Florida; bringing the total number of outlets where Fórmula Latina is sold throughout the country to nearly 4,000.
“We are thrilled to be partnering with Winn-Dixie,” said Tim Bennett, President of JossClaude Products and architect of the company’s retail strategy. “With a population of more than 3.1 million Hispanics, Florida is home to some of the largest and most vibrant Latino communities in the country. We’re proud to make Fórmula Latina available to the state’s Latinas through Winn-Dixie’s vast network of stores.”
According to Bennett, response to Fórmula Latina from the nation’s retailers has been overwhelmingly positive. “For years, companies like Winn-Dixie have been looking for products that meet the needs of their Hispanic shoppers, such as Fórmula Latina,” he added. Made with such natural herbs as avocado and jojoba oils, and green tea, Fórmula Latina(TM) is designed to eliminate frizz and add shine, the top two Latina hair concerns.
