Cricket Launches ‘Spanish Anywhere’.

Cricket Communications, Inc. launched Spanish Anywhere for its Cricket Clicks subscribers. Cricket Clicks is a wide-ranging catalog of downloadable wireless products and services based on the cutting-edge BREW technology.

The Hispanic market makes up nearly 20 percent of all Cricket customers compared to an estimated six percent of other wireless carriers’ customers.(a) The company launched Spanish Anywhere into its suite of Cricket Clicks(TM) applications to continue to serve the needs of its diverse customer base.

“We are always looking for new ways to enhance our customers’ mobile experience,” said Nitu Arora, vice president, product development of Cricket. “With Cricket Clicks), our customers have access to enhanced wireless data applications ranging from gaming to email, so they can use their Cricket phone for entertainment, personal and business purposes. Since we offer high-quality, all-digital CDMA networks, we can easily integrate new applications into our network. We are excited about adding Spanish Anywhere to Cricket Clicks and look forward to rolling out additional useful applications to our customers.”

Designed for both native Spanish and English-language speakers, the bilingual Spanish Anywhere program makes translating words and phrases simple. The Spanish/English dictionary and English/Spanish dictionary contain more than 5,500 word pairs including parts of speech, as well as a Spanish phrase book with more than 1,000 useful phrases organized into categories to make them easy to find and learn. In addition, Spanish Anywhere’s Spanish/English dictionary contains a verb conjugation function that works on more than 1,000 Spanish and English regular and irregular verbs.

“Spanish Anywhere provides a great value to both our existing and future customers,” added Arora.