Nielsen Releases Hispanic R&F.
October 9, 2004
Nielsen Media Research has released their Hispanic reach and frequency program to their clients.
The new program will provide separate reach and frequency models for Nielsen’s national Hispanic sample and for each of the 19 markets measured by the Nielsen Hispanic Station Index. The markets include: Albuquerque, Austin, Chicago, Dallas-Ft. Worth, Denver, El Paso, Fresno, Harlingen, Houston, Los Angeles, Miami-Ft. Lauderdale, New York, Phoenix, Sacramento, San Antonio, San Diego, San Francisco, Tucson and Corpus Christi.
