Alejandra Guzman’s Wrangler.
September 26, 2004
A lucky winner from CA will be driving the Latin “Queen of Rock” -Alejandra Guzman’s- very own Jeep Wrangler!
The winner will be selected at the Universal Amphitheater concert at the end of October. The Jeep Wrangler has been taking “La Guzman” on her Lipstick tour across California, a tour sponsored by Jeep. It is a 2004 model that has been “wrapped” with Alejandra Guzman visuals.
The effort has been planned and executed by GlobalHue’s West Coast team led by VP, Account Director, Enrique Turegano; “Jeep and Alejandra Guzman are culminating a successful tour and what better way than by giving away her very own Jeep to a lucky winner”, states Turegano.
Daimler Chrysler’s West Business Center California Marketing Manager, Patricia Romero explains that “We saw an opportunity for Jeep in connecting with Latinos through a tour sponsorship, and Alejandra Guzman was the perfect fit from an image stand point.”
Alejnadra Guzman will finish her Lipstick tour California dates in November 2004.
