Infinity Insurance Company @ Garcia 360°

Garcia 360° has partnered with Infinity Insurance Company to help the auto insurance veteran continue to provide Latinos access to affordable car insurance and outstanding customer service.

“I believe the things we have accomplished for our Hispanic customers are meaningful to their lives and I’m excited to build on that foundation with Garcia 360º,” said Glen Godwin, vice president of business development for Infinity. Garcia 360° was reained to develop Infinity’s strategy and execution to achieve expansion goals in the Latino community. The assignment will cover 360º of communications, including consumer advertising, agent communications, grassroots efforts, web-based communications and customer service.

“Infinity has always had a strong presence in the Latino market, providing products and support services for Latinos through a strong network of independent agents. Infinity Insurance is a natural fit with the Hispanic population. Their values, products and emphasis on agent education and services will continue to be a high company priority,” said Luis Garcia, president, Garcia 360°. “We will help translate their strengths into successful marketing and community efforts.”

The effort to address Latinos does not stop at the consumer level. Infinity has long been aware that local agents play a crucial role in their business and have developed many programs that help generate leads and grow agent business.

“Our products have offered agents consistent, competitive rates, affordable down payments, and easy payment terms. This and our agent education and benefit programs allow us to be a steady, long-term provider of auto insurance with credibility and brand loyalty. Our distribution channel has met the sales and service requirements of the Latino customer and today our best agents know our commitment to the customer and that our infrastructure can support their sales and service needs,” said Rafael Arredondo, Hispanic business development manger for Infinity.