Aragon Launched Branding Effort For IPP.

After selecting New York-based Aragón Advertising, to lead IPP’S (In-Person Payments) first formal marketing effort in both the Hispanic and General markets, the alternative financial service company is unveiling a new look. The branding effort developed by Aragón which includes a new updated logo, collateral and in-store materials, will role out nationally by next month. Headquartered in Fairfield, NJ, IPP offers various products like Bill Payments, Pre-paid Services, Wireless Phone Services, Pre-paid Phone Cards, and Store Value cards.

“IPP is poised for growth and extensions in the other financial services beyond bill payments. We needed a marketing partner with expertise in financial products to help with our branding efforts, as well as advertising and support materials…in both languages,” said Alex Cooper, Executive Vice President of Marketing & Business Development. “Aragón fit the bill.” Although IPP’s products and services are offered in 2000 retail locations in 27 states throughout the US, it had ns little brand recognition.

“IPP’S goals for growth in this highly competitive category represented a marketing challenge. To help brand it and expand its share we had to establish an image with instant credibility and magnitude,” said Michelle Aragón, the agency’s President/CEO. “Without the competitors deep pockets we knew we needed a big idea to help it stand out against the crowd. We created a new logo and developed materials featuring the commanding presence of IPP Man, a superhero figure that communicates the sense of speed and assurance needed for this type of product.”

The IPP Man recently debuted as a 6’ standee at a business tradeshow in Puerto Rico to enthusiastic reaction. These visual elements will be featured in upcoming advertising efforts and new product introductions such as Money Transfers.