Office of National Drug Control Policy @ Foote Cone & Belding.

In a major win for Foote Cone & Belding, the Office of National Drug Control Policy has chosen the agency to handle its
entire account.

“FCB will be responsible for helping the ONDCP meet or exceed its goal of reducing illicit drug use among teens by 25 percent over the next five years,” said Kim Corrigan, executive vice president, worldwide account director, who led the effort. “Specifically, we will work closely with our partners to set the strategic platform for the media campaign and for the media planning, research, and buying.”

Partners with FCB on the effort included:

— Danya International, with expertise in substance abuse issues and behavioral change

— LAGRANT Communications, with African American capabilities

— G&G, with Native American expertise

— LatinVox, with strengths in the Hispanic youth market

— IW Group, an IPG company, specializing in Asian American markets

— Initiative Media, an IPG company