¡MUCHA LUCHA! READ-A-RAMA’

Kids’ WB! and schools across the country will launch the network’s second national educational reading initiative, “¡MUCHA LUCHA! READ-A-RAMA.” This literacy program is being offered to more than 50,000 elementary schools and will reach over 10 million students, parents and teachers through a direct-mail outreach campaign that will motivate kids to read.

“¡MUCHA LUCHA! READ-A-RAMA” will take place throughout October and November and be supported by a national on-air promotional campaign on Kids’ WB! and an exciting read-and-win promotion to incentivize students and schools to participate and read. The national on-air promotional campaign will feature The Flea of ¡Mucha Lucha! encouraging kids to enter the “¡MUCHA LUCHA! READ-A-RAMA.”

“¡MUCHA LUCHA! READ-A-RAMA” is the second Kids’ WB! in-school initiative, following the highly successful “POKÉ-READ-A-RAMA Challenge” in 2001, which resulted in more than one million books being read. The “¡MUCHA LUCHA! READ-A-RAMA” program has been developed under the direction and guidance of award-winning curriculum specialist YMI (Young Minds Inspired, formerly Youth Media International Ltd.) and its panel of veteran educators. On Friday, October 1, “¡MUCHA LUCHA! READ-A-RAMA” began! Elementary schools nationwide will have until Tuesday, November 30, for their students to read as many books as possible. Each student will receive one Mucha-Point for every book read and recorded on a Mucha-Report. Each school will tally the total number of Mucha-Points accumulated by its students, divided by the number of students registered in grades 1-6. The school with the most books read per student wins! Official representatives from all participating schools must submit their total! scores by logging on to http://www.KidsWB.com by Thursday, December 9, 2004, in order to be eligible to win.

The Grand Prize-winning school will receive a $5,000 donation to its school library. Additionally, the individual classroom within the winning school that reads the most books will be featured on Kids’ WB! during a Saturday morning broadcast. Five First Prize-winning schools will each be awarded with a $1,000 donation to their school library.