Latin Pulse Expands Capabilities For U.S. Hispanic Market.

Latin Pulse, a strategic market research firm based in Mexico City that covers the Hispanic consumer market throughout Latin America and the U.S., has formed a strategic alliance with The Pathfinder Group, a New York based marketing consulting firm, to strengthen its research and marketing services for the U.S. Hispanic market. Latin Pulse is affiliated with AcuPOLL from Cincinnati, and uses its proprietary research technology for testing new product concepts, advertising copy and other marketing opportunities. The Pathfinder Group, founded in 1988, focuses on business development opportunities and market assessments worldwide, mainly in Latin America, Europe and the U.S.

“The marketing expertise and research experience of Jay Gronlund, president of The Pathfinder Group, will complement the core competencies of Latin Pulse,” said Mario Quiñones, president of Latin Pulse . “Latin Pulse has a unique computer controlled methodology that gathers detailed information immediately from consumers, and then quickly evaluates a wealth of relevant diagnostics and provides an in-depth analysis for its clients within days. Our main strength is our ability to assess complex new product and advertising ideas, uncover meaningful insights, and make actionable strategic recommendations designed to build brand equity.”

In short, The Pathfinder Group is a perfect fit for Latin Pulse, and gives us a strategically located office in
New York City. The combined strength of Pathfinder and Latin Pulse will improve our overall services and enable Jay to add value to the productive relationships we now share with our clients in the U.S.,” commented Mr. Quiñones.

For more information at http://www.latin-pulse.com