HMCA Announces Fall 2004 Events.

The Hispanic Marketing & Communication Association (HMCA) announced four national events for the remainder of 2004. Starting in October, HMCA will cosponsor with Geoscape the “Multicultural Market Intelligence Summit: Understand tomorrow’s growth opportunities and take action Today” scheduled October 6-8, 2004 at the Mandarin Oriental Hotel in Miami, Florida. Then, October 18-20th, 2004 HMCA will cosponsor International Quality and Productivity Center, IQPC’s 2nd Multicultural Branding 2004: Strategic Market Research, Segmentation, and Campaign Planning to Establish a Long-term Brand Relationship with US Ethnic Consumers” at the Wyndham Bel Age in West Hollywood, California.

On December 9-10, HMCA will cosponsor Marcus Evans’ “Marketing Financial Services to Hispanics Leveraging Diversity to Market Effectively and Increase Profitability” at the Hyatt Regency in Coral Gables, Florida. On December 14 – 15, 2004 HMCA teams up once again with IQPC for “U.S. Hispanic Marketing 2004” Proven Strategies to Successfully Target the Fastest Growing Minority Group in the United States with Purchasing Power of Over $540 Billion” in Miami, Florida.

The Hispanic Marketing & Communication Association, HMCA, is a volunteer driven South Florida based nonprofit professional association dedicated to Hispanic marketing excellence. HMCA roundtables, seminars and conferences serve as forums to discuss interesting, timely issues, and encourage professional development

For more information at http://www.hmca.org