‘American DataStream’ – Accurate Multicultural Populations.

Geoscape International will unveil its current and forecasted geo-demographic data set on October 7th at the Multicultural Market Intelligence Summit-which takes place on October 6-8 at the Mandarin Oriental hotel in Miami. The “American Marketscape DataStream: 2005 Series” goes into unprecedented depth and breadth to accurately measure the American population, which special emphasis on cultural segments such as Hispanic, Asian, African American and other ethnic groups.

“America’s population has become increasingly diverse, as Hispanics, African Americans, Asians and people from many other segments rapidly contribute to the cultural richness of our population. Business executives must understand what this demographic transformation means for their enterprises, in order to navigate in the direction that will better-serve their constituencies and bear fruit for their investors” according to Geoscape CEO César M Melgoza.

The DataStream will include over 1,100 specific indicators across four “vintages” and seven levels of geography-from the National level to the block group level. The vintages will include 1990, 2000, 2005 and a 2010 forecast which marketers and business planners can use to get out in front of the opportunity. It has been reported by Geoscape as well as by government agencies such as the Census Bureau, that Hispanics and other cultural segments form an increasingly large proportion of the American populace and a clear majority of the nation’s population growth. The DataStream will enable precise measurement of populations and households according to characteristics such as language, acculturation, socioeconomic status, consumer expenditures, income, educational attainment and many other factors.

“Publication of the DataStream: 2005 Series is of critical importance in order for marketers to properly target today’s diverse ethnic populations,” says David Wellisch, Vice President and General Manager, AOL Latino. The release of this in-depth data on Hispanic acculturation will be of extreme value to marketers and demographers, giving them access to the latest information available.”

The Summit brings together the latest market data and workshops along with case-studies by some of the leading marketing, media and distribution executives. The event is designed for intermediate to advanced marketers who want to ensure they benefit from the ground-breaking research, techniques and technology employed by individuals who’ve proven successful in these endeavors for major corporations.

Case studies will be presented by major corporations such as Office Depot, Time Warner Cable, AT&T Wireless and AOL Latino. Leading researchers will contribute to the dialog as executives from corporations all over the nation gather to augment the collective understanding of the market transformation. Presentations will be made by market research firms including Market Segment Research, Santiago Solutions and Cultural Access Group-who will present the results of a milestone research study on Asian Americans.

Live musical performances by recording artists El Tumbao and FIU Jazz Quartet will imbue the event with the Latin culture of Miami.

More Information on the Summit can be found on the internet at: http://www.geoscape.com/summit