Ad Age’s 2004 Hispanic Creative Advertising Awards Winners.

Ad Age and the Association of Hispanic Advertising Agencies held their annual creative competition awards ceremony of Friday October 1, 2004. The competition and the event demonstrated the high level of creativity and resentfulness of the Hispanic Market’s creative teams.

Below are the winners:

BEST OF SHOW
The Vidal Partnership. Heineken “Blackout.”

TELEVISION

Automotive:

GOLD:

–Badillo Nazca Saatchi & Saatchi, San Juan. Toyota Prius “Te extrano.”
SILVER:

–C.O.D., Miami. Volkswagen of America “The Fly.”
BRONZE:

–Badillo Nazca Saatchi & Saatchi, San Juan. Toyota 4Runner “Aventura.”

Alcoholic beverages:

GOLD:

–The Vidal Partnership, New York. Heineken “Blackout.”
SILVER:

–The Vidal Partnership, New York. Heineken “Master of Languages.”
SILVER:

–Bromley Communications, San Antonio. Coors Brewing Co. “Zoologico.”

Entertainment/Media/Communications:

GOLD:
–Euro RSCG Latino, New York. Yahoo! En Espanol personals “Hola” “Adios” CAMPAIGN.

BRONZE:
–La Finca Creativa, New York. New York International Latino Film Festival “Casting.”

BRONZE:
–Grupo Gallegos, Long Beach, CA. Fox Sports en Espanol “Smell.”

Grocery products:

GOLD:
–Grupo Gallegos, Long Beach, CA. Energizer Batteries “Game.”

BRONZE:
–Dieste, Harmel & Partners, Dallas. The Clorox Co. “South Pole.”

BRONZE:
–Grupo Gallegos, Long Beach, CA. Energizer Batteries “Beach.”

BRONZE:
–Leo Burnett, San Juan. Kellogg’s All Bran “Tapa.”

Financial services:

GOLD:
–La Comunidad, Miami. Citibank “Tire Swing”, “Superheroes”, “Marquez Sisters” CAMPAIGN

SILVER:
–The Vidal Partnership, New York. MasterCard International “Remeras.”

BRONZE:
–La Comunidad, Miami. Citibank “Aspirin.”

Retail/fast food:

BRONZE:
–del Rivero Messianu DDB, Miami. McDonald’s “Platonic Love.

BRONZE:
–Arteaga & Arteaga, San Juan. Wrangler “Bib.”

PSA/Government:

GOLD:
–La Comunidad, Miami. Manos del Sur “Double,” “Delegating”, “Receptionist”, “Orchestra”, “Psychologist” CAMPAIGN.

RADIO

GOLD:
–The Vidal Partnership, New York. Heineken “Telegrafo: Mexican, Argentinean, Puerto Rican”, “Fiesta”, “Maraton” CAMPAIGN.

GOLD:
–Bromley Communications, San Antonio. Continental Airlines “Inganacio”.

SILVER:
–Euro RSCG Latino, New York. Disney Resorts “Painter”, “Funeral Home”, “Pet Store” CAMPAIGN.

SILVER:
–La Comunidad, New York. Citibank “Coffee”, Breakfast in America”, “Answering Machine” CAMPAIGN.

BRONZE:
–Casanova Pendrill, Irvine, CA. California Lottery “Sonando.” (

BRONZE:
–Dieste, Harmel & Partners, Dallas. PSA Against Sexual Abuse “Story”, “Dress” CAMPAIGN

NEWSPAPER

SILVER:
–EJE Sociedad Publicitaria, San Juan. Sprint “Picture Frame.”

SILVER:
–Zubi Advertising, Miami. American Airlines. “Chair”, “Soccer”, “Playa” CAMPAIGN.

SILVER:
–La Comunidad, Miami. Citibank “Doctor”, “Zapatos”, “Prioridades” CAMPAIGN.

SILVER:
–Leo Burnett Puerto Rico, San Juan. Olimpiadas Especiales “Cheque.”

MAGAZINE

GOLD:
–La Comunidad, Miami. Volkswagen “Institucional”.

SILVER:
–EJE Sociedad Publicitaria, San Juan. ICI Paints-Duramax “Strainer.”

SILVER:
–La Comunidad, Miami. Volkswagen “Tourareg”, “Matrimonio”, “Valijas”, “Problemas” CAMPAIGN.

BRONZE:
–Lapiz, Chicago. Wm. Wrigley Jr. Co.-Doublemint Gum “Flower”, “Headphones”, “Car” CAMPAIGN.

OUT-OF-HOME

BRONZE:
–Concept Café, Miami. Forte 1000 “Espejo”

BRONZE:
–EJE Sociedad Publicitaria, San Juan. Clorox Co “Ring.”

DIRECT MARKETING

GOLD:
–Castells & Asociados, Los Angeles. Adelphia “Mexican Movie Posters” CAMPAIGN.

SILVER:
–Concept Café, Miami. Discover Channel “Goldfish”, “Toilet Paper” CAMPAIGN

BRONZE:
–Castells & Asociados, Los Angeles. Comcast “As Individual as You Are” CAMPAIGN

BRONZE:
–Promotional Management Group, Chicago. Unilever “Secretos de Belleza CAMPAIGN

BRONZE:
–De la Cruz & Ogilvy, San Juan. De la Cruz & Ogilvy “Wastebasket.”

INTERACTIVE – WEB SITE

GOLD:
–Nobox Marketing Group, San Juan. Frito Lay “Doritos’ DJ”
Find at: http://www.nobox.net/awards/doritos.htm

SILVER:
–Terra Networks USA, Miami. Garnier Fructis “For Hair that Shines”
Find at: http://design.terra.com/sharepoa/banners/fructis/campaign.html

BRONZE:
–Terra Networks USA, Miami. Terra “10 Best Road Trips in U.S.”
Find at: http://www.terra.com/autos/especiales/mejores10viajes/

BRONZE:
–Conill Advertising, Los Angeles. Conill Advertising Web site.
Find at: www.conill-ideas.com

INTERACTIVE – ONLINE ADS/BRANDING

GOLD:
–Garcia 360, San Antonio. Home Depot “Home Depot Te Ayuda” CAMPAIGN
Find at: http://xnet.garcia360.com/InteractiveAds

GOLD:
–Zubi Advertising, Miami. Ford Focus “Plumas”
Find at: http://www.zubiad.com/ford/focus/plumas/

SILVER:
–Zubi Advertising, Miami. Ford Focus “Juegos” CAMPAIGN
Find at: http://www.zubiad.com/ford/focus/juegos/

Courtesy of Ad Age.