La Agencia de Orci Launches New Ad Campaigns For Honda.

La Agencia de Orci and Asociados broke a new Hispanic advertising campaign for Honda’s 2005 Accord Sedan. As one of the top-selling automobile manufacturers to the U.S. Hispanic consumer, Honda continues its 15-year commitment to reaching this valuable market segment with this new campaign.

La Agencia de Orci’s Hispanic campaign for the 2005 Honda Accord Sedan includes Spanish and English television and print ads and Spanish radio ads, which target U.S. Hispanic adults ages 18-49. The print ads will run in national lifestyle magazines in both Spanish and English, featuring the tagline “The Fun Never Ends.” Television ads will initially break on Univision, Telemundo and Telefutura on Wendsday, September 22, 2004.

The objective for the 2005 campaign is to showcase the Accord’s power, performance, style and other luxurious features that make it fun to drive.

“We have successfully established the dependability and quality of the Accord brand with Hispanic customers, says Barbara Ponce, Honda Manager, Emerging Markets National Advertising. “With this campaign we add a feeling of fun by accenting the style and performance of the 2005 Accord, which reinforces the Honda brand as a smart and exciting purchase.

The new Accord Sedan :30 television spot, titled “Sprinklers,” was produced in both Spanish and English. The ad opens with a young man and his son playing catch in the park. Their game is cut short when the sprinkler system unexpectedly turns on. The soaking wet pair seeks refuge in their Accord and begin a fun father and son adventure with a long drive down scenic hills and valleys. We cut to our Dad lowering the windows as he puts his foot on the gas. The wind created by the powerful acceleration is more than enough to dry the two off, allowing father and son to share a unique bonding experience.

“This year our goal was to highlight the performance attributes of the Accord,” states Robert Santiago, Account Director at La Agencia de Orci & Asociados. “We wanted to demonstrate that style and power do not need to be compromised for safety and comfort. With the Honda Accord, consumers truly can have it all.”