Grupo Gallegos Debuts New Energizer Campaign.

Following last year’s successful re-launch of Energizer to the Hispanic market, Grupo Gallegos is stepping up the branding effort this year with a new advertising campaign that broke on September 1 during the Latin Grammy Awards.

“Since the Grammys are one of the biggest events of the year for the Hispanic market, Energizer has the opportunity to demonstrate its commitment to Hispanics by being part of such an important event,“ said Jeff Ziminski, vice president of marketing for Energizer. “We are excited about debuting our new campaign.“ The new creative is an evolution of the previous campaign, which warned of the dire consequences people would encounter if they neglected to buy Energizer batteries.
“This new campaign takes our branding effort to a higher level by creating an emotional connection with the consumer,” said John Gallegos, principal of Grupo Gallegos. “Our strategy was to get people thinking about all the ways batteries affect their daily lives. The emotional connection is forged when they see Energizer as more than simply a battery, but a necessity throughout their day that keeps their lives going.”

“Routine,” the first spot to break, follows the morning ritual of a young Hispanic male. Each part of his morning requires a different battery-operated electronic device from his alarm clock to his toothbrush to his portable CD player, all powered by Energizer . The spot ends with the new Energizer tagline: “Sigue con tu vida. No pares,” or “Go on with your life. Keep going.”

The campaign also includes “Family,” which breaks later this year.