bello Magazine To Launch.

bello Magazine launches nationally during Latino Heritage Month on Mexican Independence Day (Sept. 16, 2004), with the support of national distribution outlets including: the Los Angeles Times, Albertsons grocers, UETA Duty Free Outlets at national airports, Barnes & Noble, Walden Bookstores, Borders Bookstores and newsstands throughout the country.

bello Magazine will be the first Latino lifestyle publication to sign a distribution venture with the Los Angeles Times, and available as an exclusive publication in the UETA Duty Free Outlets at airports nationwide.

“We are proud to say the bello lifestyle is here! With Los Angeles being the home to many Latinos from all over the world, our partnership with the Los Angeles Times only makes sense,” said Julio Gudiño, CEO and Publisher of bello Magazine. “bello Magazine highlights the beauty and strength of our cultures and emphasizes the significance of the diverse Latino population that we are today”.

The relationship with the Los Angeles Times and bello Magazine is to insert and deliver a copy of bello Magazine to 250 thousand Los Angeles Times home delivery subscribers.

“Working with bello Magazine provides both the newspaper and the magazine an opportunity to reach our respective readers in a new and innovative way. Given the diverse nature of our customer base, it’s great to have a publication like bello to bring a fresh perspective on the Latino culture and lifestyle to Times’ readers,” said Jim Garcia, Los Angeles Times.