Hispanic Advertising Conference Expected To ‘Open Minds’.

The Association of Hispanic Advertising Agencies (AHAA), will host its 17th semi-annual conference, “Be Open Minded,” at New York’s Plaza Hotel Sept. 29 to Oct. 1.

More than 500 leading Hispanic advertising minds are expected to gather in New York to participate in two full days of workshops, discussions and roundtables designed to challenge conventional thinking about how to reach the cultural, linguistic and ethnic diversity of Hispanic consumers. Conference topics include:

– What’s Hispanic Creative About It? Answers that Change Questions 

– This roundtable discussion explores perceptions of Hispanic creative and considers the need to produce advertising that is “overtly Hispanic.”

– Brand (New) Planning  Planning and creative minds come together to
discuss the divide between research and planning and the demand for strategic thinking in Hispanic advertising.

– Delivering the Multi Spectrum of Hispanic Consumers  Clients share their perspectives on how the Hispanic advertising industry is poised to be the ultimate authority on reaching the full spectrum of multi-lingual, multi- generational and multi-ethnic Hispanic consumers.

In addition, three targeted content tracks will provide opportunities for in- depth exploration and discussion of issues and trends faced by agency principals, account planners and creatives.

The conference will also feature the exclusive U.S. screening of the year’s best Spanish-language advertising and production from the Festival Iberoamericano de la Publicidad (FIAP) on Friday, Oct. 1 as well as the first- ever U.S. presentation of Proyecto Cartele, a unique look at the world of advertising and messaging in signs, posters and other outdoor media from throughout the Spanish-speaking world. The conference concludes with the 6th Annual AdAge Hispanic Creative Advertising Awards Awards Gala which will recognize the best of Hispanic creative with honors in television, radio, print, out-of-home, interactive, direct, non-traditional and best in show.

“The work of AHAA continues to open the minds of corporate America to the vast market potential of Hispanic consumers,” said Manuel E. Machado, president, Association of Hispanic Advertising Agencies. “AHAA’s semi-annual conference this fall will yet again open minds through insightful sessions and knowledge sharing about the growing sophistication and complexity of Hispanic advertising.”

The complete preliminary conference agenda is available online at http://www.ahaa.org

About AHAA
The Association of Hispanic Advertising Agencies (www.ahaa.org) is the national organization of firms that specialize in marketing to the nation’s 40 million Hispanic consumers, the most rapidly growing segment of the American population. AHAA promotes the strength of the Hispanic marketing and advertising industry to the private and public sectors.

AHAA agencies offer a unique blend of cultural understanding, market intelligence, proven experience and professionalism that deliver Hispanic market success for clients. AHAA helps organizations gain market share, increase revenue and grow profits by building the bridges and delivering the messages to reach America’s Hispanic consumers, who together have an estimated buying power of $700 billion.