Ethnic Marketing Omnibus – Your Brand’s Gateway to Multicultural America.

The unprecedented boom in the U.S. multicultural market poses new challenges to mainstream brands. Traditional ad buys in mass media alone will no longer bring in magic sales. Brands are seeking to expand their customer relationships with ethnic and multicultural consumers aggressively using a variety of different strategies. In the last five years this emerging practice area has leaped ahead into a mainstream race for customer loyalty, market growth, brand share and the race for market power. Beyond demographic information or stand alone success stories, this year’s agenda focuses on the realities of integration and working with strategic partners to optimize your multicultural market campaign. Today ethnic marketing has become a mainstream strategy and that is why at Strategic Research Institute’s 11th Annual Ethnic Marketing Omnibus, September 27-30, in Chicago you will find a cross-section both multicultural and general market experts who are at the forefront of U.S. Brand marketing, advertising and public relations. The Ethnic Omnibus has had a track record of bringing together a record number of executives from various different categories and industries and a great learning and networking resource.

Conference Highlights include:

— A panel led by Joanne Davis of Joanne Davis Consulting on “Maximizing Client Agency Relationships and Improving your Searches & Pitches” with high-powered participants including: Cheryl Greene, Managing Partner, Chief Strategy Officer, Deutsch; Victoria Vitarelli, Vice President, Global Marketing, North America Brand Building, MasterCard International, and more

— Dolores Kunda, President of Lapiz speaks about “Strategic Synergies between the General Market and Hispanic Markets – Can They Co-Exist?

— Rich Luker, President of Leisure Intelligence Group will speak about “Identifying the Cultural Context for Advertising &
Sponsorship” — looking beyond ethnicity and how changes are taking place in the way dollars are being spent by major brands.

— Cultural Access Group will bring you “Face to Face with Multicultural Kids” and address the inevitable role of multicultural kids in the U.S. economy. A very special video featuring “Multicultural Kids” and their actual responses to the groups will be shown at this forum.

— Bill Imada, President 3AF and Chairman and CEO of IW Group Inc. will discuss new opportunities to tap into the Asian American segment for the Travel segment.

— Case study presentations and more panel discussions with top brands as JossClaude, TelecomUSA, Unilever, Motorola, Korean Air, U.S. Bank, Wells Fargo, Nickelodeon.

WORKSHOPS AHEAD

Don’t miss out on the useful pre-conference workshop given by International Communications Research on ways to overcome the challenges faced in doing multicultural research with consumers as well as two post-conference workshops including a first-ever comprehensive report on the Asian American Consumer conducted by Cultural Access Group and Interviewing Services of
America to zone in on the lucrative Asian American segment.

A special thanks is given to the American Diabetes Association, PR Newswire, Hispanic Ad.com, National Hispanic Corporate Council, New America Alliance, Asian American Advertising Federation, and IndUS Business Journal for their support for this event.

FOR COMPLETE AGENDA AND REGISTRATION INFORMATION:

CLICK below:

http://www.srinstitute.com/ApplicationFiles/web/WebFrame.cfm?web_id=223