Nielsen: 109.6 Million TV Households In The U.S.
July 30, 2004
The total number of television households in the United States (including Alaska and Hawaii) is estimated at 109,600,000, according to Nielsen Media Research. The new estimates will take effect with the television week of August 30 – September 5, 2004, meaning each national rating point will represent one percent of the total, or 1,096,000 television households.
This figure, which is projected to January 1, 2005, will be used for the entire 2004-2005 television season. The new estimate represents an increase of 1.2 million television households from the 2003-2004 season. Nielsen Media Research annually reports television household and persons estimates based on information from a variety of sources, including Claritas, the United States Census Bureau and Nielsen Media Research’s samples.
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