Major Television Networks Embrace Ad-ID.

The Association of National Advertisers (ANA) and the American Association of Advertising Agencies (AAAA) announced that four major television networks – ABC, CBS, NBC and FOX – are now fully Ad-ID compliant.

The announcement represents a significant milestone for the two-year-old project. Ad-ID is the equivalent of the marketing community’s “UPC code.” By assigning a unique system-generated identification code to any advertising asset from television to online to print and radio, Ad-ID will improve the accuracy and efficiency of many advertising processes from delivery through billing, and will ultimately contribute to measuring advertising effectiveness across campaigns.

“Top tier TV network acceptance is adding yet another ring to the ripple effect that Ad-ID has started within the advertising industry,” said Bob Liodice, President and CEO of the ANA. “Ad-ID is continuing to pick up more and more media companies and advertisers; firmly establishing the system as an industry-standard practice for driving marketing accountability.”

“This is a significant moment for both Ad-ID and the advertising industry. It will help more agencies feel confident in adopting the system to maximize campaign ROI,” said O. Burtch Drake, AAAA president-CEO.

More than 100 major marketers and industry players including Johnson & Johnson, Procter & Gamble, Con Agra, PepsiCo, Ernst & Young, Ford, Coors, Wachovia, among others have signed onto Ad-ID. In addition, key media associations including the Board of Directors of the AAAA and the ANA, the Cabletelevision Advertising Bureau, the Television Advertising Bureau, the Interactive Television Alliance, the Internet Advertising Bureau, the Radio Advertising Bureau and the Outdoor Association of America have also publicly supported Ad-ID. Donovan, Datatech, Talent Partners, Vyvx and scores of other industry systems are also Ad-ID compliant.

For more information at http://www.ad-id.org