Trendspotting: Digital Cameras.
July 18, 2004
Nikon has signaled its intentions to start exiting film cameras. By year-end, more than 40% of U.S. households will own digital cameras says InfoTrends/CAP Ventures, with consumer digital camera sales predicted to reach 22.8 million in 2004. This represents a 42% increase over 2003, which already grew 58% compared to 2002. Top vendors are Sony and Canon (virtually tied), followed by Kodak, Olympus, Fuji, HP and Nikon. Each of these players captured more than 5% in 2003 U.S. unit share. Trend to watch: disposable digital cameras from Pure Digital Technologies, sold by Ritz Cameras under the Dakota Digital brand for $19.
Hot: Sony, Canon, Nikon, Rollei MiniDigi, Sandisk 512MB Ultra II ($62).
Not: Anything to do with film processing.
For more information at http://www.trendsetters.com/
