American Latino TV To Launch.
July 9, 2004
Even before arriving in living rooms across America this fall, American Latino TV (ALTV), a new nationally syndicated, half-hour culture and lifestyle program debuting this October, will be the largest distributed weekly program in English produced for U.S. Latinos. AIM Tell-A-Vision, producers of American Latino TV and the award-winning Urban Latino TV, secured station renewals in key U.S. markets and added over 20 new markets to its distribution list, giving the new program an all-time high reach of over 85% of Hispanic Homes. The show, which targets the largest untapped market today, young, U.S.-born Latinos (over 60% of all U.S. Latinos), has helped solidify AIM Tell-A-Vision’s position as the leader of English television programming for U.S. Latinos.
Stations renewing with AIM Tell-A-Vision for the new American Latino TV include KABC-ABC in Los Angeles, WCBS-CBS in New York, WFOR-CBS in Miami and WBBM-CBS in Chicago. Additionally, the show secured clearances for the Fall in several new markets, such as St. Louis, Milwaukee, Raleigh, N.C., Nashville, Reno, Nev., Jacksonville, Fla., and more -establishing the show and its producers as the widest distributed programming service available for U.S. Latinos in English.
“American Latino is a reflection of what is going on all over the United States, not just in large, urban areas,” states Rose, President of AIM Tell-A-Vision and Executive Producer of the new show. “The clearances and reach of the show into new markets in the nation’s heartland reflect this phenomenon. We are very excited to help showcase Latinos’ voices in areas that may have previously been left out of the boom that’s occurring.”