BK LatAM @ C.O.D.
July 9, 2004
Burger King International announced it has awarded their Latin American Advertising budget to creativeondemand (C.O.D), Miami. The agency will be charged with developing the fast food giant’s brand advertising throughout various countries in Latin America. C.O.D’s initial efforts will include the production of several TV spots to communicate the brand’s new positioning. The agency is also exploring the use of Burger King restaurants as a medium.
“Burger King‚ is an incredible organization on its way to becoming the category leader in this region. We’re extremely excited to be part of that,” said Daniel Marrero, Partner at the Miami based C.O.D.
“By understanding our brand and applying strong consumer insights, C.O.D identified a unique way to communicate Burger King’s core attributes, in a manner that is meaningful and relevant to our core customers,” commented Willie Zamora, Director of Marketing for Burger King Latin America/Caribbean Region.
