Meximerica’s ‘Rumbo’ To Publish Wall Street Journal Section.

Dow Jones & Company and Meximerica Media, a new network of Spanish-language daily newspapers in Texas, announced an agreement to publish a weekly section written and produced by The Wall Street Journal.

The section will be published every Monday beginning Aug. 2 in Rumbo de San Antonio, the first daily newspaper of the network launched on July 26, and later in August in Rumbo de Houston. Under the banner name “The Wall Street Journal,” the editorial content will focus on personal finance and technology, careers, small business, and other business and finance information of interest to a diverse national Hispanic audience.

Stories will be selected, translated and paginated by a dedicated team of Journal editors, with access to the entire global content of The Wall Street Journal, The Asian Wall Street Journal, The Wall Street Journal Europe, The Wall Street Journal Americas and The Wall Street Journal Sunday. The Journal already provides a weekly section to Tribune Co.’s Hoy, with editions in New York, Chicago and Los Angeles, and to the Washington Hispanic in Washington, D.C. The Journal has published a daily Spanish-language section, The Wall Street Journal Americas, in Latin American partner newspapers since 1994.

Under the terms of the agreement, Rumbo will pay the Journal a content fee for the exclusive market rights to publish a minimum four-page tabloid section of Spanish-language editorial content and national advertising each week.

“We are very pleased to serve the readers of Rumbo, an exciting, new newspaper in the important Texas market,” said William E. Casey Jr., vice president, Special Editions, of The Wall Street Journal. “This agreement expands the reach and breadth of the Journal section’s national Spanish-language audience, which also benefits its advertisers.”

“This weekly section will provide Rumbo readers with useful information on how to manage and improve their careers, personal finances and small business. This section definitely contributes to our main objective of making the paper a refreshing and interesting addition to Latinos in San Antonio and Houston,” said Edward Schumacher Matos, chief executive officer and editorial director of Meximerica Media.