Ice Cream Market Is A Novelty?

Valued at a stable $21 billion, the ice cream and frozen dessert market in the United States is mature, with most shifts occurring as the result of mergers and acquisitions rather than new sales and growth. Despite this, frozen novelty sales are up, thanks in part to new products aimed at health-conscious adult consumers, according to “The U.S. Market for Ice Cream, Related Frozen Desserts, and Frozen Novelties,” a new report from market research publisher Packaged Facts.

Ice cream sandwiches and bars, in particular, are being promoted as better-for-you dessert alternatives for adults, as manufacturers can exert greater control over fat, calorie, and carb content in single unit novelty portions. Sandwich sales have soared as healthier versions continue to roll out, some with popular diet exchange information right on the label. Ice cream sandwich sales are up 57.1% over 2002 sales of $651 million, and now account for $1 billion of the $6.2 billion frozen novelties market.

“Good things come in small packages, and for the ice cream market, that old saying rings true,” said Don Montuori, Acquisitions Editor for Packaged Facts. “Sales of the traditional half-gallon or pint product have been more or less flat for the past several years. Ice cream is still popular, it’s just that we want to eat it in different ways now.”

“The U.S. Market for Ice Cream, Related Frozen Desserts, and Frozen Novelties” gets inside the market, covering topics from low carb innovations to new ethnic flavors, with forecasts through 2008. Packaging and impulse item trends, indulgent product formulation and positioning, demographic and brand share data, and profiles of top industry players are featured.

For more information at http://www.PackagedFacts.com