HeadQuarters Celebrates 17 Years Of Service.

Seventeen years ago, on July 17, the first Hispanic agency in San Francisco opened its doors despite the lure of Los Angeles in those early days as the place to go for Hispanic marketing expertise. Horacio Gomes, a young 27 year-old born
in Caracas, Venezuela with the entrepreneurial spirit of his Portuguese background, saw his lifelong dream of creating an agency brought to fruition. And thus HeadQuarters Advertising was born.

On Friday, July 16, under the theme of “17 YEARS TO SAIL-A-BRATE,” Gomes, president and CEO of HeadQuarters who is also chief creative officer for the agency, along with Michael Greaney, COO and managing partner, will welcome a contingent of clients from all over the country, the media, friends and its staff aboard The Bay Lady to celebrate the past 17 years of successful business.

“We’re 17 and hot,” says Gomes, referring to the string of account wins in the last nine months. Since October 2003 until present, HeadQuarters has won four out of five accounts in national and regional reviews – beginning with Quixtar (formerly known as Amway) from Ada, MI, Telscape Communications from Monrovia, CA, Monterey Bay Aquarium from Monterey, CA (previously with The Bravo Group), and more recently, UnitedHealth Group out of Hopkins, MN.

In addition to the new accounts, HeadQuarters has experienced a significant increase in business from its existing account base which includes AARP and Pacific Gas and Electric (PG&E) among others.

“Our present team is a fine-tuned machine working on all cylinders. We’re not only being selected by new clients and praised by existing ones for our “Ideas que penetran” business results model, but our multinational-Latino team at HeadQuarters is always happy to come to work everyday,” concludes Gomes.