Galavision Network Flexing On Cable.

Univision Communications Inc. announced that during the 2004 second quarter, the Galavision Network drew more Adult 18-49 viewers than the other 13 Spanish-language cable networks combined by 13% in primetime and 33% in total day. In the quarter, Galavision outdelivered its closest competitor, Fox Sports en Español, attracting 3.6 times more Adults 18-49 in primetime and 5.9 times more Adults 18-49 in total day.

With its exclusive all-Spanish programming lineup, Galavision attracted record second quarter Adult 18-49 audience levels in total day and daytime. The 24-hour cable Network’s Adult 18-49 audience grew 26% in total day and 41% in daytime compared to last year.

During the quarter, Galavision delivered the top 50 shows on Spanish-language cable television for Hispanic Adults 18-34 and 48 out of the top 50 shows for Hispanic Adults 18-49. In fact, two programs announced at this year’s Upfront presentation have already emerged as Galavision favorites. “Vida Total” (SaSu 9-9:30am), an informative health and lifestyle magazine program, increased Adult 18-49 viewership to the time period 100%, while “Con Todo” (M-F 3-4pm), an entertainment and gossip program, increased Adult 18-49 viewership to the time period 11%.

“Galavision’s success this quarter demonstrates that if we consistently provide a compelling, Spanish-language entertaining product for our viewers, our Network will continue to draw even more fans,” said Joanne Lynch, Senior Vice President and General Manager, Galavisión. “We feel that the future of Galavision is unlimited, and we are confident that as the U.S. Hispanic community grows, so will the overwhelming popularity of the leading Spanish-language cable network.”