Perez – Director @ Relay Hispanic.
June 12, 2004
Recognizing the power of the multicultural consumer, Relay established a Hispanic Marketing Team in the U.S. who service major brands including U.S. Army, Budweiser’s “Noche de Passion”, Sara Lee’s “A Comer”, and Coke’s “Copa Coca-Cola.” Luis Alberto Perez will assume management of these programs, plus new business development responsibilities for Relay
Hispanic.
In 2003 Perez joined IEG as Vice President of their Valuation Service to help events and properties maximize their sponsorship revenue potential by calculating the fair market value of the sponsorship packages.
Prior, he served as Director of Sponsorship Sales for CFA the nation’s largest producer of concerts, festivals and sporting events targeting the U.S. Hispanic market. He sold millions of dollars worth of sponsorships in more than 500 events to a variety of clients such as U.S. Army, Glaxo SmithKline, Miller Brewing Company and No Nonsense Panty Hose.
