Univision Disappointed At Denial For a Preliminary Injunction Of Local People Meter Implementation.

Univision Communications Inc. announced that Judge J. Stephan Czuleger of the Superior Court of the State of California, County of Los Angeles, has denied its request for a preliminary injunction of Nielsen Media Research’s planned implementation of its Local People Meter (LPM) television rating service in Los Angeles. The Company issued the following statement:

“We are disappointed with today’s ruling, but continue to believe strongly in the merits of our lawsuit. Univision supports Nielsen’s LPM technology but is concerned with its currently planned sampling and weighting methodologies. Like numerous other television companies and leading industry groups, Univision believes Nielsen should refrain from initiating its LPM service in Los Angeles until its sample accurately represents the composition of the Los Angeles market, including the Hispanic-American population. Thus, Univision will press ahead with its lawsuit and diligently work to ensure that reasonable and appropriate modifications are adopted to the LPM service.”