Black Radio Today 2004.
May 25, 2004
Black Radio Today combines Scarborough consumer data with Arbitron audience data to paint a fascinating picture of the Black radio audience in the United States.
The study shows Black listening nationally as well as by the most popular formats and illustrates radio’s rock-solid ability to reach this important consumer market.
To download report CLICK below (Adobe Acrobat Reader required):
http://www.arbitron.com/downloads/Black_Radio_Today_04.pdf
