Marla Skiko – Director of Investment @ Tapestry.

With an extensive media background covering the U.S. consumer spectrum, Marla Skiko found her niche in multicultural marketing. Marla, a founding member of Tapestry, a division of Starcom MediaVest Group (SMG), was crucial in creating the standards and initiatives which define the breakthrough company. Marla’s combined passion for marketing and ethnic cultures encourages first rate ideas that connect her clients with the exploding new America.

As Director of Investment, Marla is instrumental in creating advantage in the marketplace for Tapestry’s list of blue chip clients such as Allstate, Americatel,Coca-Cola, Disney, Kraft, Kellogg’s, Miller, Philip Morris, and Toys ‘R’ Us. Tapestry helps clients connect with Hispanic-American, African-American, Asian-American, social groups and emerging markets consumers.

Under Marla’s leadership, she pushes her team to stretch beyond the numbers in buying with an integrated approach to marry the message to the medium. A forward thinker, Marla fully utilizes the new generation of cross platform opportunities in the multicultural media space today.