Latin Rock Group La Ley Celebrates 15 Years Of Musical Achievement.

Chivas Regal and the popular Spanish-rock band La Ley, winner of Grammy and Grammy Latino awards, are back on the road for another successful U.S. tour. At the same time, with the support of The Century Council, they have launched a campaign promoting moderation and responsibility. Their message is one of sobriety: “Moderación = Más diversion” (Moderation = More entertainment), represented by the formula M=+D.

Chivas Regal announced that it will sponsor for the second consecutive time the U.S. CHIVAS REGAL LA LEY tour, featuring the famous rock-in-Spanish band, recipient of a Grammy and Grammy Latino awards. Simultaneously with the tour, Chivas Regal, in association with The Century Council, will launch an important grassroots campaign in Spanish, promoting moderation in drinking. The Chivas Regal La Ley tour was officially inaugurated today at the Hudson Hotel in New York during a press lunch that hosted more than 50 journalists and personalities of the entertainment industry.

Also in 2004, La Ley’s Beto Cuevas, Mauricio Clavería and Pedro Frugone will celebrate the band’s 15th anniversary. La Ley is a musical phenomenon that many consider innovative and trend-setting.

Saúl Solá, U.S. Director of the Chivas-Regal Trademark said: “We are very proud to sponsor for the second consecutive time this admired group of talented rock musicians that sing in Spanish. This is part of Chivas Regal’s commitment to bring the most talented artists to our U.S. Hispanic communities. By means of the universal language of music we will be able to reach both the Spanish and English-speaking marketplaces” and added: “I wish La Ley a very happy fifteenth anniversary and I’m glad they joined Chivas Regal and The Century Council to broadcast a message of moderation to Hispanic and non-Hispanic youngsters about drinking alcoholic beverages.

This year, Chivas Regal La Ley 2004 will tour 20 U.S. cities to remind young people that moderation in drinking is responsible and sensible. Chivas Regal La Ley M=+D (Moderation = More entertainment) is the binomial symbol the tour has adopted for this important message.

This educational campaign is the fruit of a close collaboration between Chivas Regal and The Century Council (http://www.centurycouncil.org ), a Washington D.C.-based non-profit organization that fights drunk-driving and underage drinking. From its foundation in 1991, Pernot-Ricard, owner and importer of Chivas Regal products, has contributed to The Century Council campaigns with important sums.

To view schedule CLICK above on ‘More Images’.