GolTV @ Newlink Communications For Outreach Programs.

Miami-based GolTV announced that it has hired Newlink Communications Group for its consumer outreach efforts in the US and US Hispanic markets.

“Newlink brings to the table a fresh approach and an interesting mix of corporate and marketing communications expertise (PR and marketing), which is very desirable in today’s competitive market particularly for a young channel such as ours,” said Eileen Montalvo, marketing director for GolTV. ““Their knowledge of the marketplace, particularly the U.S. Hispanic consumer, and their use of new technologies to drive visibility will surely make a difference in how we tap into our target audiences.”

Newlink is charged with developing strategies that will help strengthen the channel’s position as a viable advertising vehicle among corporations and increase awareness of GolTV among target audiences across the U.S., focusing on seven key markets (Miami, New York, Los Angeles, Chicago, Dallas, Houston and Washington, DC.)

“We are very pleased to have added GolTV to our client roster,” said Sergio Roitberg, Newlink Communications’ CEO. “It is an exciting product with excellent growth potential and we’re honored to have been selected as its strategic communications partner to help fuel that growth.”